Avant Première Music + Media Market 2025

15–19 Feb 2025 | Berlin, Germany

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Martin Traxl

ORF / Head of Culture TV

ORF – Austrian Broadcasting Corporation

Vienna, Austria

4 profile visitsSpeakerIMZ Member

My organisation

The Austrian Broadcasting Corporation (ORF) is Austria’s largest media provider, operating four national television and twelve radio channels, as well as a comprehensive range of websites. ORF is formally a foundation under public law and as such must fulfill a number of duties and mandates laid down in the ORF Act. Being a public service radio and television company, ORF is not profit-oriented, and invests all revenue – two-thirds of which comes from radio- and TV-licence fees, the rest from advertising and other income – directly into the programs and services it provides to its ORF audiences.
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About me

Martin Traxl was born in the Austrian province of Carinthia, he studied journalism and theatre arts, and has been working for the ORF since 1985.

He gathered his first experiences as a journalist in the Aktueller Dienst program of the Carinthian ORF studio. As of 1987, Traxl became a permanent member of the radio arts section in Vienna, where he contributed to programmes such as "Morgenjournal", "Mittagsjournal", "Kultur aktuell", and "Ö1 danach". Moreover, he helped develop the arts section of the Ö3 radio station, presented the theatre programme "Im Rampenlicht" reshaped by himself, and was editor in chief in the arts section. In 1993 he was responsible for the development of the daily culture magazine „Leporello“.

Traxl made a name for himself in Germany as a correspondent for SFB, NDR, BR, and RIAS Berlin. Moreover, he was a member of the jury for several federal and state awards. From March 1995 until 1997, Traxl was the arts presenter of the "ZiB 1" daily news program, and prepared TV reports for the weekly programs "Treffpunkt Kultur" and "Am Schauplatz". Traxl presented the „ZiB 1“ from January 1998 to October 2002.

In January 1999, he was appointed director of culture information and culture magazines in the main arts department of the television section. In October 2005, Traxl changed to the Central Program Services department, where he was responsible for program coordination for 3sat.

Traxl is head of ORF–Culture Department since January 2007

Speaker sessions (2)

Tuesday, 18 February 2025

14:00 - 15:30

One-on-One Expert Session

Format:In-personLocation:Meeting Desk Area

One-on-One Expert Session allow emerging + established talents to pitch their projects to senior executives from major broadcasting companies + leading figures in the music film industry.

Wednesday, 19 February 2025

09:30 - 11:00

Avant Première Screening Block 7

Format:In-personLocation:Screening Hall

The Avant Première Screenings are the centrepiece of Avant Première Music + Media Market, offering exclusive previews to the latest music + dance films from top-tier producers worldwide.