Audio and/or Video? Making the Right Choices for Classical Performance in the Digital Age

In today’s digital landscape, every producer, festival, and label faces the same question: should a project be released as audio, video, or both? 

While audio recordings remain the backbone of classical music’s digital presence, multi-camera video productions create powerful storytelling and live broadcast potential — but also require significant investment and clear strategy. 

This panel explores how institutions can make informed choices between formats, or combine them effectively. 

Audio offers intimacy, portability, and long-tail value in streaming and archives. Multi-camera video brings immersive impact and wider reach, but at higher cost. Blended approaches are emerging, from immersive audio to short-form video and data-driven insights into audience behavior.  

The panel will highlight artistic, financial, and organisational factors while offering practical frameworks for weighing cost, audience reach, and sustainability.