Avant Première 2026

Avant Première Music + Media Market 2026

14–18 Feb 2026 | Berlin, Germany

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Tuesday, 17 February 2026 | 15:00 - 15:15

A Seatbelt Moment for Arts and Culture: How Media can Build Bridges to New Audiences and Gain New Relevance through the Healing Power of the Arts

Location:Screening Hall 1Track:Special Presentation

Arts & Culture don't just entertain – they heal, connect, and transform. Around the world, new research and initiatives show how arts engagement improves mental health, resilience, and social cohesion. For the media sector, this opens up fresh opportunities: telling stories that matter, reaching audiences in new ways, and redefining cultural relevance in a time of fragmentation. 

Presented by: ArtWave