Opening Panel: Bridging Traditional and New Media

The panel will follow the keynote from Jean Philip De Tender (Deputy Director General, in charge of EBU Strategy Services and Media) and will explore how a fragmented media market is reshaping the way performing arts are produced, distributed, and discovered. Traditional broadcasters, social platforms, and creator-driven channels now coexist, often without real connection. At the same time, audiences move across platforms and formats. With this panel, we are aiming to start a conversation that leads to shared strategies to reach new audiences, build trust, and develop models that work for institutions, creators, and artists alike.