Herbert Music

Herbert Music is a new curatorial voice for classical music that aims to inspire younger audiences to listen to classical music through short form content on social media channels. It showcases traditional and contemporary artists in the genre and removes barriers around entry into the genre through authentic and conversational presentation. Herbert also explores the relationship with classical music in the context of other music genres as a way of also highlighting its current cultural relevancy. Since its launch, the channel has achieved 84k+ organic and highly engaged followers across social media platforms.